Christmas in Comfort, one of the area’s most popular holiday events, will draw visitors to the Texas Hill Country for holiday shopping and family fun on November 26, the Saturday after Thanksgiving. The event, which started with a handful of local residents manning a few booths in the historic district, now offers more than 100 vendors and a full day of holiday activities from 10 a.m. to 9 p.m.
“Our event enables visitors to experience Christmas in a small town,’ said Regina Alexander, manager of the Comfort Chamber of Commerce. “Merchants deck their stores in holiday finery, and the town will be aglow in holiday lights throughout the historic district. The highlight of Christmas in Comfort is our lighted Christmas parade. Organized by local residents, the parade puts everyone in the holiday spirit.”
Located just 30 minutes from San Antonio, Comfort provides the perfect setting for a small town Christmas. With a population of 2,500 and a rich history, Comfort brims with character and charm. The star of the German-pioneered Texas Hill Country, Comfort has nearly 100 pre-1910 buildings within walking distance of the town center and a large part of Comfort has been designated a National Historic District. Amid this historic setting, Comfort offers great shopping, antiques, wineries, restaurants, and unique bed and breakfasts and other types of lodging.
Traditionally shoppers arrive at Christmas in Comfort early to begin visiting local stores and the many merchants at booths in the downtown area. Stores are located in the downtown historic district and on Highway 87 and Highway 27.
Family activities include photos with Santa from 11 a.m. to 4 p.m .and a petting zoo.
Also at Christmas in Comfort, a food court offers tasty treats for busy shoppers and a variety of musical entertainment throughout the day.
The lighted night parade begins at 7 p.m. as more than 100 entries roll through the downtown area. Garry and Janis Schwab began the parade in 1985. The Schwabs provide the grand finale to Christmas in Comfort by arriving as Santa and Mrs. Claus at the end of the parade.
There is no admission fee for Christmas in Comfort. Because of the popularity of the event and the growth in the number of people attending, event organizers are asking the public to leave pets at home this year for their own comfort and safety. For more information, visit our Web site, www.comfortchamberofcommerce.com, visit us on Facebook or phone 830-995-3131.